P h A M A (THE PHARMACEUTICAL ASSOCIATION OF MALAYSIA)

P h A M A



THE PHARMACEUTICAL ASSOCIATION OF MALAYSIA


 ITS MISSION:


PhAMA's mission is to foster the continued viability and growth of an innovative


pharmaceutical industry through the provision of quality healthcare products and services


in Malaysia.


OUR OBJECTIVES:


• To contribute towards better healthcare for all Malaysians by promoting accessibility to quality, cost-effective pharmaceutical products.


• To encourage all phases of research, development and manufacturing of pharmaceutical products in Malaysia.


• To liaise with and encourage the co-operation of all allied healthcare


organisations and government institutions for the enhancement of health standards in Malaysia.


• To encourage responsible self-medication and increasing consumer awareness of quality use of pharmaceuticals via consumer education in Malaysia.


• To promote a positive view of the industry's role, motives and performance through effective dialogues and communications with consumer influencers and the government sector.


• To encourage the provision of adequate manpower for the pharmaceutical industry and to upgrade the skills and knowledge of industry workforce especially the medical representatives.


• To monitor and encourage compliance with a set of Marketing Practices.