THERE ARE SOME PhAMA CODE HAT WE SHOULD KNOW.......

• "pharmaceutical product" means any pharmaceutical or biological product (irrespective of patent status and/or whether it is branded or not) which is intended to be used on the prescription of, or under the supervision of, a healthcare professional, and which is intended for use in the diagnosis, treatment or prevention of disease in humans, or to affect the structure or any function of the human body.


• "promotion" means any activity undertaken, organized or sponsored by a member company which is directed at healthcare professionals to promote the prescription, recommendation, supply, administration or consumption of its pharmaceutical product(s) through all media, including the internet.


• "healthcare professional" means any member of the medical, dental,pharmacy or nursing professions or any other person who in the course of his or her professional activities may prescribe, recommend, purchase, supply, or administer a pharmaceutical product.


• "company" means any company that is a member of PhAMA."Company" can refer to national companies and/or the worldwide
parent company.


1.3 Exclusions: This Code does not seek to regulate the following activities:


• Promotion of self-medication products that are provided"over the counter" with or without prescription.


• Pricing or other trade terms for the supply of pharmaceutical products.


• The conduct of clinical trials.

• The provision of non-promotional information by member companies.